Game Privacy Policy
How we collect, use and protect information in our mobile games.
Adra Games ("we", "us" or "our") respects your privacy and is committed to protecting any information collected through our mobile games. This Game Privacy Policy describes the types of data we collect, how it is used and the choices available to you. By playing our games, you agree to the practices described in this policy.
Table of Contents
1 Gameplay Data
To deliver a personalized and improving game experience, we may collect data related to how you play our games. This includes:
- Game progress, levels completed and in-game achievements.
- Scores, session duration and playtime statistics.
- In-game purchases, virtual currency transactions and item acquisition.
- Settings and customization preferences selected within the game.
- Player-generated content such as custom names or avatars, where applicable.
Gameplay data is used to save your progress, restore it across devices and help us balance and improve game mechanics. It is not used to personally identify you outside of the game context.
2 Advertising
Our games may include advertisements served by third-party advertising networks. These networks use certain non-personal identifiers to show ads that may be relevant to you. Information that may be used for advertising purposes includes:
- Advertising identifier (IDFA on iOS / GAID on Android), which can be reset or limited in your device settings.
- General geographic region (country or state level — not precise location).
- Device type, screen resolution and operating system version.
- Ad engagement data such as views, clicks and skip events.
We do not sell your personal data. You may opt out of interest-based advertising at any time through your device's privacy settings. Opting out will not remove ads but will result in less targeted advertising.
3 Analytics
We integrate analytics services into our games to help us understand player behavior, detect bugs and improve the overall experience. Analytics data we collect includes:
- Session start and end times, and overall play frequency.
- Feature usage and in-game event triggers.
- Crash reports and performance diagnostics.
- A/B test participation and feature flag exposure, where applicable.
All analytics data is processed in aggregated and anonymized form. Our analytics providers are prohibited from using this data for purposes other than those we specify.
4 Device Data
Our games may automatically collect certain technical information about your device in order to optimize performance and compatibility:
- Device model, hardware specs and operating system version.
- Available RAM and storage capacity — used to adjust graphics and performance settings.
- Network connection type (Wi-Fi or mobile data) — not your IP address.
- Locale and language settings for localization purposes.
Device data is used solely for technical and optimization purposes. It is not combined with other data to identify you personally.
5 Security
Protecting the data associated with your game experience is a priority for us. We implement appropriate security measures including:
- Encrypted data transmission using TLS/HTTPS for all network communications.
- Secure cloud storage with access controls and regular audits.
- Anti-cheat mechanisms that protect both data integrity and fair play for all users.
- Strict internal access policies limiting who can view or process player data.
Despite our best efforts, no system is entirely immune to security risks. We recommend keeping your device updated and using a secure network connection while playing online.
6 Children
Some of our games are designed for a general audience and may be enjoyed by players of all ages. However, we do not knowingly collect personal information from children under the age of 13 (or the applicable age of digital consent in your country).
For games rated or designated for younger audiences, we apply stricter data practices:
- Behavioral advertising is disabled for users identified as children.
- Social features requiring personal information are restricted or unavailable.
- Analytics is limited to non-personal, aggregated session data only.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address below and we will delete it promptly.
7 Third Parties
Our games may include third-party SDKs and services such as analytics providers, advertising networks and cloud save services. Each third party operates under its own privacy policy.
- We vet all third-party integrations for privacy compliance before inclusion.
- Data shared with third parties is limited to what is strictly necessary for the service they provide.
- We do not share personal data with third parties for their own independent marketing.
- Third-party links or features within our games are governed by the respective third party's terms.
We encourage you to review the privacy policies of any third-party services you interact with through our games.
8 Contact
If you have questions about this Game Privacy Policy, wish to exercise your data rights or need to report a privacy concern, please contact our privacy team:
Adra Games — Privacy Team
Email: info@adragames.com
Subject line: Game Privacy Policy Inquiry
We aim to respond to all privacy-related inquiries within 5 business days.
9 Policy Updates
We reserve the right to update this Game Privacy Policy at any time to reflect changes in our data practices, applicable law or the features of our games. When material changes are made:
- The "Last Updated" date at the top of this page will be revised.
- A notice may be displayed within the relevant game or on our website.
- For significant changes, we may seek renewed consent where legally required.
Your continued play of our games following any update to this policy constitutes acceptance of the revised terms. We recommend reviewing this policy periodically to stay informed.